The Seward Optimist Club partners with US Cellular and sponsors Movie Day at Rivoli Theater the Wednesday before Thanksgiving. Two show times are scheduled and all adults and children are welcome to attend with price of admission being two toiletry items such as shampoo, conditioner, razors, soap, deodorant, toilet paper, combs, toothbrushes, and toothpaste. Proceeds are then delivered to Blue Valley Community Action to be distributed to those in need.